Internet Marketers


Structuring Your Site With SILOS

When it comes to getting the most from your web presence , search engine optimization , or SEO , is a vital factor that you won’t want to overlook. Many people, however, have a hard time deciding how to set up their pages and content in a way that gets them noticed by Google . If you can relate to that situation, consider using SILO pages to take your SEO efforts to the next level.

Designed to help you distribute link juice evenly and to get your pages indexed quickly, SILO pages will work wonders when it comes to getting the best possible results . It might seem complicated at first, but the following information will simplify the process and get you moving in the right direction.

Home Page

As with any website layout, the home page is the part of your website that grabs attention and lets people know about the benefits with which you can provide them. If you build backlinks to your home page, the authority of your domain will improve in the eyes of the search engines . When viewing your home page, your visitors will get an idea of what they can expect from the rest of your content, but you will also use your home page to link to each of your SILO pages . When you do this step properly, your domain authority will be passed to each SILO evenly.

SILO Pages

Each of your SILO pages will only focus on a single keyword and will contain information that is valuable to your audience. In most cases, SILO pages only give a basic overview of the information that the people who are searching for the targeted keyword might find useful. As you create content for your SILO pages , ensure that you use the word or phrase for which you want to rank throughout the article. Rather than linking to several pages , each SILO page will only link to the page that is below it.


When you are creating pages within a SILO , remember that each one must focus on the same keyword when your goal is to earn search traffic . Rather than covering the same topic as your SILO page, the pages bellow the SILO will zoom in on various subcategories to provide your readers with additional information. Like the SILO page , each subcategory will only link to a single page below it and will use the main keyword as the anchor text .

The only exception to this rule comes when you get to the last page in a SILO . Since the last page does not have any content beneath it to which it can link, it will point to the SILO page of another keyword . When using this method, some people forget that the last page of a SILO must also relate to the topic of the next SILO page . But keeping this detail at the front of your mind will help prevent you from running into any problems.

Final Thoughts

When using a SILO structure for your website , conducting keyword research is still a critical part of the process. Depending on the topic of your website , try to focus on keywords that indicate buyer intent. In addition to helping you distribute your domain authority and link juice evenly throughout your site , using a SILO structure is also a great way to ensure that you never run out of content ideas.

When you focus on subcategories, you can approach any topic from many perspectives. At the start of your mission, you might not see your rank increase right away, but remaining committed to this strategy will help you reach your goals.

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